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The Impact of Message Sidedness on Online Ads Effectivenss: The Moderating Role of Involvement

Dai Qi, Liang Liang, Wu Jianlin, Cao Zhongpeng. The Impact of Message Sidedness on Online Ads Effectivenss: The Moderating Role of Involvement. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 3164-3167, IEEE, 2010. [doi]

Authors

Dai Qi

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Liang Liang

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Wu Jianlin

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Cao Zhongpeng

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