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Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition

Zhifeng Qian, Steven James Day, Joshua Ignatius, Lalitha Dhamotharan, Junwu Chai. Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition. European Journal of Operational Research, 313(2):565-586, March 2024. [doi]

Authors

Zhifeng Qian

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Steven James Day

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Joshua Ignatius

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Lalitha Dhamotharan

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Junwu Chai

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