Xinyi Qiao, Shu Yu. Web 3.0 era: the impact of virtual spokesperson characteristics on consumer purchase intentions. In Proceedings of the 14th International Conference on E-business, Management and Economics, ICEME 2023, Beijing, China, July 21-23, 2023. pages 1-6, ACM, 2023. [doi]
@inproceedings{QiaoY23-0, title = {Web 3.0 era: the impact of virtual spokesperson characteristics on consumer purchase intentions}, author = {Xinyi Qiao and Shu Yu}, year = {2023}, doi = {10.1145/3616712.3616771}, url = {https://doi.org/10.1145/3616712.3616771}, researchr = {https://researchr.org/publication/QiaoY23-0}, cites = {0}, citedby = {0}, pages = {1-6}, booktitle = {Proceedings of the 14th International Conference on E-business, Management and Economics, ICEME 2023, Beijing, China, July 21-23, 2023}, publisher = {ACM}, }