Optimizing the segmentation granularity for RTB advertising markets with a two-stage resale model

Rui Qin, Yong Yuan, Juanjuan Li, Fei-Yue Wang. Optimizing the segmentation granularity for RTB advertising markets with a two-stage resale model. In 2016 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2016, Budapest, Hungary, October 9-12, 2016. pages 1191-1196, IEEE, 2016. [doi]

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