Effects of Aggregate Rating on eWOM Acceptance: An Attribution Theory Perspective

Lingyun Qiu, Dong Li. Effects of Aggregate Rating on eWOM Acceptance: An Attribution Theory Perspective. In Pacific Asia Conference on Information Systems, PACIS 2010, Taipei, Taiwan, 9-12 July 2010. pages 147, AISeL, 2010. [doi]

Authors

Lingyun Qiu

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Dong Li

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