Consumer Perceived Value of Collaboration vs. Incentives in the Context of In-App Ads: Digital Natives vs. Digital Immigrants

Qasim Ali Qureshi, Nor Azila Mohd Noor, Shahizan Hassan. Consumer Perceived Value of Collaboration vs. Incentives in the Context of In-App Ads: Digital Natives vs. Digital Immigrants. IJeC, 18(1):1-22, 2022. [doi]

Authors

Qasim Ali Qureshi

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Nor Azila Mohd Noor

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Shahizan Hassan

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