Key Success Factor of Marketing Intelligence in Higher Education: Systematic Literature Review

Fathy Radhia, Albert Budi Christian, Edi Purnomo Putra, Sugiarto Hartono, Henricus Bambang Triantono. Key Success Factor of Marketing Intelligence in Higher Education: Systematic Literature Review. In International Conference on Information Management and Technology, ICIMTech 2023, Malang, Indonesia, August 24-25, 2023. pages 430-435, IEEE, 2023. [doi]

@inproceedings{RadhiaCPHT23,
  title = {Key Success Factor of Marketing Intelligence in Higher Education: Systematic Literature Review},
  author = {Fathy Radhia and Albert Budi Christian and Edi Purnomo Putra and Sugiarto Hartono and Henricus Bambang Triantono},
  year = {2023},
  doi = {10.1109/ICIMTech59029.2023.10277941},
  url = {https://doi.org/10.1109/ICIMTech59029.2023.10277941},
  researchr = {https://researchr.org/publication/RadhiaCPHT23},
  cites = {0},
  citedby = {0},
  pages = {430-435},
  booktitle = {International Conference on Information Management and Technology, ICIMTech 2023, Malang, Indonesia, August 24-25, 2023},
  publisher = {IEEE},
  isbn = {979-8-3503-2609-3},
}