Factors propelling the adoption of internet banking: the role of e-customer service, website design, brand image and customer satisfaction

Samar Rahi, Mazuri Abd. Ghani, Abdul Hafaz Ngah. Factors propelling the adoption of internet banking: the role of e-customer service, website design, brand image and customer satisfaction. IJBIS, 33(4):549-569, 2020. [doi]

@article{RahiGN20,
  title = {Factors propelling the adoption of internet banking: the role of e-customer service, website design, brand image and customer satisfaction},
  author = {Samar Rahi and Mazuri Abd. Ghani and Abdul Hafaz Ngah},
  year = {2020},
  doi = {10.1504/IJBIS.2020.105870},
  url = {https://doi.org/10.1504/IJBIS.2020.105870},
  researchr = {https://researchr.org/publication/RahiGN20},
  cites = {0},
  citedby = {0},
  journal = {IJBIS},
  volume = {33},
  number = {4},
  pages = {549-569},
}