Vennila Ramalingam, B. Palaniappan, N. Panchanatham, S. Palanivel. Measuring advertisement effectiveness - a neural network approach. Expert Syst. Appl., 31(1):159-163, 2006. [doi]
@article{RamalingamPPP06,
title = {Measuring advertisement effectiveness - a neural network approach},
author = {Vennila Ramalingam and B. Palaniappan and N. Panchanatham and S. Palanivel},
year = {2006},
doi = {10.1016/j.eswa.2005.09.014},
url = {http://dx.doi.org/10.1016/j.eswa.2005.09.014},
tags = {systematic-approach},
researchr = {https://researchr.org/publication/RamalingamPPP06},
cites = {0},
citedby = {0},
journal = {Expert Syst. Appl.},
volume = {31},
number = {1},
pages = {159-163},
}