@article{Rao99:2,
  title = {Deploying an effective e-tailing strategy},
  author = {Bharat Rao},
  year = {1999},
  url = {http://www.electronicmarkets.org/modules/pub/view.php/electronicmarkets-130},
  tags = {deployment, e-science},
  researchr = {https://researchr.org/publication/Rao99%3A2},
  cites = {0},
  citedby = {0},
  journal = {Electronic Markets},
  volume = {9},
  number = {2},
  pages = {89-92},
}