Pei-Luen Patrick Rau, Qingzi Liao, Cuiling Chen. Factors influencing mobile advertising avoidance. IJMC, 11(2):123-139, 2013. [doi]
@article{RauLC13,
title = {Factors influencing mobile advertising avoidance},
author = {Pei-Luen Patrick Rau and Qingzi Liao and Cuiling Chen},
year = {2013},
doi = {10.1504/IJMC.2013.052637},
url = {http://dx.doi.org/10.1504/IJMC.2013.052637},
researchr = {https://researchr.org/publication/RauLC13},
cites = {0},
citedby = {0},
journal = {IJMC},
volume = {11},
number = {2},
pages = {123-139},
}