AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty

Vai Rawool, Pantea Foroudi, Maria Palazzo. AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty. Electronic Commerce Research, 25(6):4471-4503, December 2025. [doi]

Authors

Vai Rawool

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Pantea Foroudi

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Maria Palazzo

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