Alex Rayón. Marketing Intelligence: How to Optimize the Marketing Strategy Through Big Data. In Isabel Aguiló, René Alquézar, Cecilio Angulo, Alberto Ortiz, Joan Torrens, editors, Recent Advances in Artificial Intelligence Research and Development - Proceedings of the 20th International Conference of the Catalan Association for Artificial Intelligence, Deltebre, Terres de l'Ebre, Spain, October 25-27, 2017. Volume 300 of Frontiers in Artificial Intelligence and Applications, pages 4-5, IOS Press, 2017. [doi]
@inproceedings{Rayon17,
title = {Marketing Intelligence: How to Optimize the Marketing Strategy Through Big Data},
author = {Alex Rayón},
year = {2017},
doi = {10.3233/978-1-61499-806-8-4},
url = {https://doi.org/10.3233/978-1-61499-806-8-4},
researchr = {https://researchr.org/publication/Rayon17},
cites = {0},
citedby = {0},
pages = {4-5},
booktitle = {Recent Advances in Artificial Intelligence Research and Development - Proceedings of the 20th International Conference of the Catalan Association for Artificial Intelligence, Deltebre, Terres de l'Ebre, Spain, October 25-27, 2017},
editor = {Isabel Aguiló and René Alquézar and Cecilio Angulo and Alberto Ortiz and Joan Torrens},
volume = {300},
series = {Frontiers in Artificial Intelligence and Applications},
publisher = {IOS Press},
isbn = {978-1-61499-806-8},
}