Customers as Part of Value Webs: Towards a Framework for Webbed Customer Innovation Tool

Ralf Reichwald, Sascha Seifert, Dominik Walcher, Frank Thomas Piller. Customers as Part of Value Webs: Towards a Framework for Webbed Customer Innovation Tool. In HICSS. 2004. [doi]

Authors

Ralf Reichwald

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Sascha Seifert

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Dominik Walcher

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Frank Thomas Piller

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