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The Value of Online Product Buzz in Sales Forecasting

Peter v. d. Reijden, Otto R. Koppius. The Value of Online Product Buzz in Sales Forecasting. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 171, Association for Information Systems, 2010. [doi]

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Peter v. d. Reijden

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Otto R. Koppius

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