Michael Reiner, Christian Reimann, Elena Vitkauskaite. Innovative Marketing in Low-Tech Micro Companies - Lessons Learned from Study Projects. In Christian Kreiner, Rory V. O'Connor, Alexander Poth, Richard Messnarz, editors, Systems, Software and Services Process Improvement - 23rd European Conference, EuroSPI 2016, Graz, Austria, September 14-16, 2016, Proceedings. Volume 633 of Communications in Computer and Information Science, pages 302-311, Springer, 2016. [doi]
@inproceedings{ReinerRV16,
title = {Innovative Marketing in Low-Tech Micro Companies - Lessons Learned from Study Projects},
author = {Michael Reiner and Christian Reimann and Elena Vitkauskaite},
year = {2016},
doi = {10.1007/978-3-319-44817-6_26},
url = {http://dx.doi.org/10.1007/978-3-319-44817-6_26},
researchr = {https://researchr.org/publication/ReinerRV16},
cites = {0},
citedby = {0},
pages = {302-311},
booktitle = {Systems, Software and Services Process Improvement - 23rd European Conference, EuroSPI 2016, Graz, Austria, September 14-16, 2016, Proceedings},
editor = {Christian Kreiner and Rory V. O'Connor and Alexander Poth and Richard Messnarz},
volume = {633},
series = {Communications in Computer and Information Science},
publisher = {Springer},
isbn = {978-3-319-44816-9},
}