Jochen Reiner, Bernd Skiera. Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions. Interfaces, 48(3):247-259, 2018. [doi]
@article{ReinerS18,
title = {Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions},
author = {Jochen Reiner and Bernd Skiera},
year = {2018},
doi = {10.1287/inte.2017.0937},
url = {https://doi.org/10.1287/inte.2017.0937},
researchr = {https://researchr.org/publication/ReinerS18},
cites = {0},
citedby = {0},
journal = {Interfaces},
volume = {48},
number = {3},
pages = {247-259},
}