Huimin Ren, Ling Liu, Dong Wang, Jiafen Liu, Xubin Luo. The Battle for singles' Day: How Social Media Marketing Campaigns Boost Sales. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 236, 2016. [doi]
@inproceedings{RenLWLL16,
title = {The Battle for singles' Day: How Social Media Marketing Campaigns Boost Sales},
author = {Huimin Ren and Ling Liu and Dong Wang and Jiafen Liu and Xubin Luo},
year = {2016},
url = {http://aisel.aisnet.org/pacis2016/236},
researchr = {https://researchr.org/publication/RenLWLL16},
cites = {0},
citedby = {0},
pages = {236},
booktitle = {20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016},
editor = {Ting-Peng Liang and Shin-Yuan Hung and Patrick Y. K. Chau and She-I Chang},
isbn = {9789860491029},
}