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Barriers and solutions to the development of online advertising in China

Bao Xin Ren, Ding Li Ying. Barriers and solutions to the development of online advertising in China. In Mark S. Fox, Bruce Spencer, editors, Proceedings of the 8th International Conference on Electronic Commerce: The new e-commerce - Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet, 2006, Fredericton, New Brunswick, Canad. Volume 156 of ACM International Conference Proceeding Series, pages 538-542, ACM, 2006. [doi]

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Bao Xin Ren

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Ding Li Ying

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