Paul Resnick, Ko Kuwabara, Richard Zeckhauser, Eric Friedman. Reputation systems. Communications of the ACM, 43(12):45-48, 2000. [doi]
@article{ResnickKZF00, title = {Reputation systems}, author = {Paul Resnick and Ko Kuwabara and Richard Zeckhauser and Eric Friedman}, year = {2000}, doi = {10.1145/355112.355122}, url = {http://doi.acm.org/10.1145/355112.355122}, tags = {reputation}, researchr = {https://researchr.org/publication/ResnickKZF00}, cites = {0}, citedby = {0}, journal = {Communications of the ACM}, volume = {43}, number = {12}, pages = {45-48}, }