Optimal display-ad allocation with guaranteed contracts and supply side platforms

Jason Rhuggenaath, Alp Akcay, Yingqian Zhang, Uzay Kaymak. Optimal display-ad allocation with guaranteed contracts and supply side platforms. Computers & Industrial Engineering, 137, 2019. [doi]

@article{RhuggenaathAZK19-2,
  title = {Optimal display-ad allocation with guaranteed contracts and supply side platforms},
  author = {Jason Rhuggenaath and Alp Akcay and Yingqian Zhang and Uzay Kaymak},
  year = {2019},
  doi = {10.1016/j.cie.2019.106071},
  url = {https://doi.org/10.1016/j.cie.2019.106071},
  researchr = {https://researchr.org/publication/RhuggenaathAZK19-2},
  cites = {0},
  citedby = {0},
  journal = {Computers & Industrial Engineering},
  volume = {137},
}