Human vs. AI: Investigating Consumers' Context-Dependent Purchase Intentions for Algorithm-Created Content - researchr publication authors

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Jennifer Rix, Robert Rußell, Alexander Rühr, Thomas Hess. Human vs. AI: Investigating Consumers' Context-Dependent Purchase Intentions for Algorithm-Created Content. In 55th Hawaii International Conference on System Sciences, HICSS 2022, Virtual Event / Maui, Hawaii, USA, January 4-7, 2022. pages 1-10, ScholarSpace, 2022. [doi]

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