Cristóbal Fernández Robin, Scott McCoy, Diego Yáñez Martínez. Learning in Marketing Simulation. In Panayiotis Zaphiris, Andri Ioannou, editors, Learning and Collaboration Technologies. Learning and Teaching - 5th International Conference, LCT 2018, Held as Part of HCI International 2018, Las Vegas, NV, USA, July 15-20, 2018, Proceedings, Part II. Volume 10925 of Lecture Notes in Computer Science, pages 141-149, Springer, 2018. [doi]