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A Data Mining Framework for Response Modelling in Direct Marketing

Fátima Rodrigues, Tiago Oliveira. A Data Mining Framework for Response Modelling in Direct Marketing. In Ajith Abraham, Vincenzo Piuri, Niketa Gandhi, Patrick Siarry, Arturas Kaklauskas, Ana Madureira, editors, Intelligent Systems Design and Applications - 20th International Conference on Intelligent Systems Design and Applications (ISDA 2020) held December 12-15, 2020. Volume 1351 of Advances in Intelligent Systems and Computing, pages 357-366, Springer, 2020. [doi]

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Fátima Rodrigues

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Tiago Oliveira

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