Customer lifetime value modeling and its use for customer retention planning. In Proceedings of the Eighth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, July 23-26, 2002, Edmonton, Alberta, Canada. ACM, 2002. [doi]
@inproceedings{RossetNEVI02:0, title = {Customer lifetime value modeling and its use for customer retention planning}, year = {2002}, doi = {10.1145/775047.775097}, url = {http://doi.acm.org/10.1145/775047.775097}, tags = {modeling}, researchr = {https://researchr.org/publication/RossetNEVI02%3A0}, cites = {0}, citedby = {0}, booktitle = {Proceedings of the Eighth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, July 23-26, 2002, Edmonton, Alberta, Canada}, publisher = {ACM}, isbn = {1-58113-567-X}, }