Matti Rossi, Tuure Tuunanen. Marketing Meets Requirements Engineering. In 11th IEEE International Conference on Requirements Engineering (RE 2003), 8-12 September 2003, Monterey Bay, CA, USA. pages 341, IEEE Computer Society, 2003. [doi]
@inproceedings{RossiT03,
title = {Marketing Meets Requirements Engineering},
author = {Matti Rossi and Tuure Tuunanen},
year = {2003},
url = {http://csdl.computer.org/comp/proceedings/re/2003/1980/00/19800341.pdf},
tags = {requirements engineering},
researchr = {https://researchr.org/publication/RossiT03},
cites = {0},
citedby = {0},
pages = {341},
booktitle = {11th IEEE International Conference on Requirements Engineering (RE 2003), 8-12 September 2003, Monterey Bay, CA, USA},
publisher = {IEEE Computer Society},
isbn = {0-7695-1980-6},
}