Jennifer Rowley. Online branding strategies of UK fashion retailers. Internet Research, 19(3):348-369, 2009. [doi]
@article{Rowley09,
title = {Online branding strategies of UK fashion retailers},
author = {Jennifer Rowley},
year = {2009},
doi = {10.1108/10662240910965397},
url = {http://dx.doi.org/10.1108/10662240910965397},
researchr = {https://researchr.org/publication/Rowley09},
cites = {0},
citedby = {0},
journal = {Internet Research},
volume = {19},
number = {3},
pages = {348-369},
}