Examining the Effects of the Customer Loyalty States on the Word of Mouth - researchr publication authors

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Sanjit Kumar Roy, Gul Butaney, Bhupin Bhutaney. Examining the Effects of the Customer Loyalty States on the Word of Mouth. In Pacific Asia Conference on Information Systems, PACIS 2009, Hyderabad, India, July 10-12, 2009. pages 85, AISeL, 2009. [doi]

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