A Duo-Decade of Research on Electronic Word of Mouth to Identify Future Research Directions

Krishna Roy, Ujjwal Kanti Paul, Satirtha Dawn. A Duo-Decade of Research on Electronic Word of Mouth to Identify Future Research Directions. JIKM, 24(4), 2025. [doi]

Authors

Krishna Roy

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Ujjwal Kanti Paul

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Satirtha Dawn

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