Jo Royle, Audrey Laing. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. Int J. Information Management, 34(2):65-73, 2014. [doi]
@article{RoyleL14,
title = {The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries},
author = {Jo Royle and Audrey Laing},
year = {2014},
doi = {10.1016/j.ijinfomgt.2013.11.008},
url = {http://dx.doi.org/10.1016/j.ijinfomgt.2013.11.008},
researchr = {https://researchr.org/publication/RoyleL14},
cites = {0},
citedby = {0},
journal = {Int J. Information Management},
volume = {34},
number = {2},
pages = {65-73},
}