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What makes social shopping?: re-examining the effects of multi-attributes utility, trust and relationship on social shopping intention

Yanya Ruan, Qi Li, Xiaoyu Xu. What makes social shopping?: re-examining the effects of multi-attributes utility, trust and relationship on social shopping intention. In Toru Ishida, Norman M. Sadeh, Jae Kyu Lee, Federico Casalegno, Wooju Kim, Sohyeong Kim, Sung-Byung Yang, editors, Proceedings of the 18th Annual International Conference on Electronic Commerce - e-Commerce in Smart connected World, ICEC '16, Suwon, Republic of Korea, August 17-19, 2016. ACM, 2016. [doi]

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Yanya Ruan

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Qi Li

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Xiaoyu Xu

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