Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude

Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta. Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude. IJABIM, 12(2):124-136, 2021. [doi]

Authors

Bikash Kumar Rup

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Jyotiranjan Gochhayat

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Sasmita Samanta

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