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Beyond CPM and CPC: determining the value of users on OSNs

Diego Sáez-Trumper, Yabing Liu, Ricardo A. Baeza-Yates, Balachander Krishnamurthy, Alan Mislove. Beyond CPM and CPC: determining the value of users on OSNs. In Alessandra Sala, Ashish Goel, Krishna P. Gummadi, editors, Proceedings of the second ACM conference on Online social networks, COSN 2014, Dublin, Ireland, October 1-2, 2014. pages 161-168, ACM, 2014. [doi]

Authors

Diego Sáez-Trumper

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Yabing Liu

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Ricardo A. Baeza-Yates

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Balachander Krishnamurthy

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Alan Mislove

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