Adam Sagan. Latent Variables and Marketing Theory: The Paradigm Shift. In Adalbert F. X. Wilhelm, Hans A. Kestler, editors, Analysis of Large and Complex Data - Second European Conference on Data Analysis, ECDA 2014, Bremen, Germany, July 2-4, 2014. Studies in Classification, Data Analysis, and Knowledge Organization, pages 3-16, Springer, 2014. [doi]
@inproceedings{Sagan14,
title = {Latent Variables and Marketing Theory: The Paradigm Shift},
author = {Adam Sagan},
year = {2014},
doi = {10.1007/978-3-319-25226-1_1},
url = {https://doi.org/10.1007/978-3-319-25226-1_1},
researchr = {https://researchr.org/publication/Sagan14},
cites = {0},
citedby = {0},
pages = {3-16},
booktitle = {Analysis of Large and Complex Data - Second European Conference on Data Analysis, ECDA 2014, Bremen, Germany, July 2-4, 2014},
editor = {Adalbert F. X. Wilhelm and Hans A. Kestler},
series = {Studies in Classification, Data Analysis, and Knowledge Organization},
publisher = {Springer},
isbn = {978-3-319-25224-7},
}