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Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals' Perceptions of Personas

Joni Salminen, João M. Santos, Haewoon Kwak, Jisun An, Soon-Gyo Jung, Bernard J. Jansen. Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals' Perceptions of Personas. International Journal of Man-Machine Studies, 141:102437, 2020. [doi]

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Joni Salminen

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João M. Santos

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Haewoon Kwak

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Jisun An

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Soon-Gyo Jung

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Bernard J. Jansen

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