Virtual Community Based Destination Marketing with YouTube: Investigation of a Typology

Arunasalam Sambhanthan, Samantha Thelijjagoda, Alice Good, Ada Scupola. Virtual Community Based Destination Marketing with YouTube: Investigation of a Typology. IJWP, 8(1):32-49, 2016. [doi]

@article{SambhanthanTGS16,
  title = {Virtual Community Based Destination Marketing with YouTube: Investigation of a Typology},
  author = {Arunasalam Sambhanthan and Samantha Thelijjagoda and Alice Good and Ada Scupola},
  year = {2016},
  doi = {10.4018/IJWP.2016010103},
  url = {http://dx.doi.org/10.4018/IJWP.2016010103},
  researchr = {https://researchr.org/publication/SambhanthanTGS16},
  cites = {0},
  citedby = {0},
  journal = {IJWP},
  volume = {8},
  number = {1},
  pages = {32-49},
}