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Lead User Identification in Conjoint Analysis Based Product Design

Alexander Sänn, Daniel Baier. Lead User Identification in Conjoint Analysis Based Product Design. In Wolfgang Gaul, Andreas Geyer-Schulz, Lars Schmidt-Thieme, Jonas Kunze, editors, Challenges at the Interface of Data Analysis, Computer Science, and Optimization - Proceedings of the 34th Annual Conference of the Gesellschaft für Klassifikation e. V., Karlsruhe, July 21 - 23, 2010. Studies in Classification, Data Analysis, and Knowledge Organization, pages 521-528, Springer, 2010. [doi]

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Alexander Sänn

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Daniel Baier

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