Hamed Qahri Saremi, Ali R. Montazemi. On the Effectiveness of eWOM Communications: the Moderating Effect of Consumers' Prior Experience. In 22nd Americas Conference on Information Systems, AMCIS 2016, San Diego, CA, USA, August 11-14, 2016. Association for Information Systems, 2016. [doi]
@inproceedings{SaremiM16,
title = {On the Effectiveness of eWOM Communications: the Moderating Effect of Consumers' Prior Experience},
author = {Hamed Qahri Saremi and Ali R. Montazemi},
year = {2016},
url = {http://aisel.aisnet.org/amcis2016/Virtual/Presentations/3},
researchr = {https://researchr.org/publication/SaremiM16},
cites = {0},
citedby = {0},
booktitle = {22nd Americas Conference on Information Systems, AMCIS 2016, San Diego, CA, USA, August 11-14, 2016},
publisher = {Association for Information Systems},
}