Abhijit Sarkar, Ajeya Jha, Diganta Mukherjee. Trucks and Brand: Role of Brand in Selling Heavy Trucks in India. IJABIM, 10(2):1-30, 2019. [doi]
@article{SarkarJM19,
title = {Trucks and Brand: Role of Brand in Selling Heavy Trucks in India},
author = {Abhijit Sarkar and Ajeya Jha and Diganta Mukherjee},
year = {2019},
doi = {10.4018/IJABIM.2019040101},
url = {https://doi.org/10.4018/IJABIM.2019040101},
researchr = {https://researchr.org/publication/SarkarJM19},
cites = {0},
citedby = {0},
journal = {IJABIM},
volume = {10},
number = {2},
pages = {1-30},
}