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To #ad or not to #ad - Disclosing Instagram Influencer Advertising

Zofia Saternus, Oliver Hinz. To #ad or not to #ad - Disclosing Instagram Influencer Advertising. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, M. N. Ravishankar, Jacky Xi Zhang, editors, 25th Pacific Asia Conference on Information Systems, PACIS 2021, Virtual Event / Dubai, UAE, July 12-14, 2021. pages 122, 2021. [doi]

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Zofia Saternus

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Oliver Hinz

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