The influence of cultural background of test participants and test facilitators in online product evaluation

Jürgen S. Sauer, Andreas Sonderegger, Mariana A. Hoyos Álvarez. The influence of cultural background of test participants and test facilitators in online product evaluation. International Journal of Man-Machine Studies, 111:92-100, 2018. [doi]

Authors

Jürgen S. Sauer

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Andreas Sonderegger

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Mariana A. Hoyos Álvarez

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