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Evaluating the Effectiveness of Relational Marketing Strategies in Corporate Website Performance

Kerstin Schäfer, Oliver Günther. Evaluating the Effectiveness of Relational Marketing Strategies in Corporate Website Performance. In Henning Baars, editor, Tagungsband des dritten Workshops "Business Intelligence" der GI-Fachgruppe Business Intelligence in Zusammenarbeit mit dem Lehrstuhl für ABWL und Wirtschaftsinformatik I der Universität Stuttgart, Stuttgart, Germany, October 13th - 14th, 2011. Volume 831 of CEUR Workshop Proceedings, pages 35-49, CEUR-WS.org, 2011. [doi]

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Kerstin Schäfer

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Oliver Günther

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