Arno Scharl, Astrid Dickinger, Jamie Murphy. Diffusion and success factors of mobile marketing. Electronic Commerce Research and Applications, 4(2):159-173, 2005. [doi]
@article{ScharlDM05,
title = {Diffusion and success factors of mobile marketing},
author = {Arno Scharl and Astrid Dickinger and Jamie Murphy},
year = {2005},
doi = {10.1016/j.elerap.2004.10.006},
url = {http://dx.doi.org/10.1016/j.elerap.2004.10.006},
tags = {mobile},
researchr = {https://researchr.org/publication/ScharlDM05},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {4},
number = {2},
pages = {159-173},
}