The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention

Anne Scherer, Nancy Wünderlich, Florian von Wangenheim. The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, 39(1):177-200, 2015. [doi]

Authors

Anne Scherer

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Nancy Wünderlich

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Florian von Wangenheim

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