Rabea Schrage, Marco Hubert, Marc Linzmajer. Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising. In Tung Bui, editor, 52nd Hawaii International Conference on System Sciences, HICSS 2019, Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019. pages 1-10, ScholarSpace / AIS Electronic Library (AISeL), 2019. [doi]
@inproceedings{SchrageHL19,
title = {Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising},
author = {Rabea Schrage and Marco Hubert and Marc Linzmajer},
year = {2019},
url = {http://hdl.handle.net/10125/59578},
researchr = {https://researchr.org/publication/SchrageHL19},
cites = {0},
citedby = {0},
pages = {1-10},
booktitle = {52nd Hawaii International Conference on System Sciences, HICSS 2019, Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019},
editor = {Tung Bui},
publisher = {ScholarSpace / AIS Electronic Library (AISeL)},
}