Why Are Consumers Willing to Pay for Privacy? An Application of the Privacy-freemium Model to Media Companies - researchr publication authors

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Michel Schreiner, Thomas Hess. Why Are Consumers Willing to Pay for Privacy? An Application of the Privacy-freemium Model to Media Companies. In Jörg Becker, Jan vom Brocke, Marco de Marco, editors, 23rd European Conference on Information Systems, ECIS 2015, Münster, Germany, May 26-29, 2015. 2015. [doi]

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