Dynamic identification of anonymous consumers' visit goals using clickstream

Sylvain Senecal, Pawel J. Kalczynski, Marc Fredette. Dynamic identification of anonymous consumers' visit goals using clickstream. IJEB, 11(3):220-233, 2014. [doi]

Authors

Sylvain Senecal

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Pawel J. Kalczynski

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Marc Fredette

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