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User Acceptance of the Next Generation Digital Signage: A Perspective of Perceived Value

Seyoung Seol, Jieun Yu, Jongbum Kim, Munkee Choi, Hangjung Zo. User Acceptance of the Next Generation Digital Signage: A Perspective of Perceived Value. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 215, 2013. [doi]

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Seyoung Seol

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Jieun Yu

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Jongbum Kim

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Munkee Choi

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Hangjung Zo

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