Suresh Sethi, Simrun Sethi. Personal Experience in Concept Generation of New Products. In Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon, editors, Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 16-20, 2020, USA. Volume 1218 of Advances in Intelligent Systems and Computing, pages 169-174, Springer, 2020. [doi]