Social Influence and Willingness to Pay for Online Video Games

Andrew J. Setterstrom, J. Michael Pearson. Social Influence and Willingness to Pay for Online Video Games. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 53, Association for Information Systems, 2010. [doi]

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